DRI

How Does it Work?

When you join DRI through one of our Partner Sites, you create your own Virtual Currency which can be used by your Customers as well as potential Customers who are already members of DRI. You can leverage your Virtual Currency and utilize all the business growing tools created by our extensive network of Application Partners. For example, you can decide to use your Virtual Currency through a DRI Partner that offers Electronic Gift Cards. When customers purchase gift cards or gift certificates from your Business, you can issue Electronic Gift Cards to Customers’ phones. Additionally, other DRI customers may find your service, via our site or our Partner sites, and purchase and share your Electronic Gift Cards with their friends. DRI has created a system that securely and accurately keeps record of transactions and balances between Merchants and other parties, such as Customers or other Vendors so you can be assured of Value owned at any time by your customers. Click Here to view the services Powered by DRI offered by our Partners.

Why is it Valuable?

1. Obtain More Customers: Applications on the DRI platform such as Mobile Gift Certificates and Mobile Coupons can be used easily as an acquisition, retention, and loyalty tool and can do so much more efficiently than traditional marketing tactics.
2. Stay with Customers: DRI value, such as Gift Card and Loyalty Value can be accessed via the Customer’s Cell Phone, which goes everywhere the Customer does.
3. Powerful Marketing: If Customers own your Virtual Currency (such as Gift Card Units or Gaming Units) through DRI, you may be able to message back to those customers to entice them to re-patronize your business.
4. Pay with your Phone: Pay with your phone using tools offered by our Partners built on the DRI platform.
5. Costs: Many Applications available to Merchants, such as Mobile Gift Cards and Coupons cost very little and/or are free for the basic usage.
6. Unique & Boutique: Separate & differentiate yourself from the traditional marketing pack by going Electronic.
7. Instant Delivery: Our Partners deliver value stored on the DRI Platform, such as Electronic Gifts Units in real-time. In turn, Customers will often receive them in real-time to their Email, Cell Phone, or other Electronic Vehicle.
8. Customers Want Mobile: 70% of surveyed Gift Card Users Prefer Virtual over Plastic or Paper.
9. Reduce Liability: Many transactions such as traditional Gift Card Issuance, remain as liabilities on your books for perpetuity. Using a Gift Card service Powered by DRI stays with the customer on his/her Cell Phone. Merchants can stay in constant contact with their customers via their phone to encourage use of such Gift Unit Issuance.